Privacy Policy

Who We Are

The Ipsum Lab operates the website at hipsteripsum.net ("the Site"). We provide free placeholder text generators for designers, developers, and creatives. Questions about this policy can be sent to hello@hipsteripsum.net.

What Data We Collect

We do not require you to create an account or provide personal information to use any generator on this site. However, the following data may be collected automatically:

• Usage data — pages visited, time on site, browser type, device type, and referring URL, collected via Google Analytics 4.
• IP address — collected and anonymized by Google Analytics. We do not store IP addresses directly.
• Cookies — Google Analytics sets cookies to distinguish users and sessions. See Google's cookie policy for details.

We do not collect names, email addresses, payment information, or any other personally identifiable information through normal site use.

How We Use Data

Data collected via Google Analytics is used solely to understand how visitors use the site — which generators are popular, where traffic comes from, and how the site performs on different devices. This helps us improve the site. We do not sell, rent, or share this data with third parties for marketing purposes.

Google Analytics

This site uses Google Analytics 4, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to collect and analyze information about site usage. Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google's behalf.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

For more information on Google's privacy practices, visit policies.google.com/privacy.

Google AdSense

This site may display advertisements served by Google AdSense. Google AdSense uses cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the internet.

You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

Cookies

This site uses the following types of cookies:

• Analytics cookies — set by Google Analytics to track sessions and usage patterns.
• Advertising cookies — set by Google AdSense to deliver relevant advertisements (when ads are active).

Most web browsers allow you to control cookies through their settings. Disabling cookies may affect the functionality of some features of this site.

Third-Party Links

This site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

This site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided personal information through this site, please contact us and we will take steps to remove it.

Your Rights

Depending on your location, you may have rights regarding your personal data, including the right to access, correct, or delete data held about you. Since we do not collect personally identifiable information directly, most requests can be addressed by adjusting your browser's cookie settings or using the opt-out tools listed above. For any other requests, contact us at the address below.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date at the top. Continued use of the site after changes are posted constitutes acceptance of the revised policy.

Contact